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Consumer heterogeneity with respect to morality in consumption decisions and perceptions of animal welfare

Publisher: 
CentERdata
Creator: 
De Jonge
J.
Description: 

The central research
question is: How, why, and which consumers integrate moral concerns about
animal welfare in purchase decisions. The second aim of the research is to develop
new welfare concepts that meet the needs of the identified consumer segments. The
project consists of three questionnaires, administered in October 2012,
November 2012, and June 2013.

Repository Record Identifier: 
oai:lissdata.nl:419

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